Blow LTD's goals were to publicise their launch in Birmingham, with the desire to reach their target audience in a personalised way and offering them the opportunity to sample the Blow experience.

Miss Macaroon's goals were to strengthen their business relationships with local enterprises who share the same company values, and drive more customers to their new retail store in Birmingham's business district.

Both businesses have an overlap in their client demographic (young, female and often working in business). Hence, we came up with the idea to collaborate and organise an event together to support each company's mutual goals.

We organised a summer-themed beauty evening in the Miss Macaroon store where a selection of Blow LTD's stylists offered beauty services such as hairstyling and express manicures with every purchase of a macaroon & drink. The idea was to create an immersive experience, where customers felt a connection with both brands and could socialise in the space with like-minded individuals, while getting to sample each brand's products and services.

The event was supported with a Facebook livestream, interviews with stylists and press releases. Miss Macaroon's revenue targets for the evening were surpassed by nearly 100%, making the event profitable.